On 25th of October at 7pm ENDEA trade mark will present its SS 19 collection - “MIX & MATCH” at MOSCOW FASHION WEEK.
Over the past 15 years TM ENDEA has built a good business and brand development by using a multi-brand strategy and an extension strategy - it has almost 350 partners in Russia. The success of Brand ENDEA lies in the fact that the company succeeded in reaching out to the customers of different ages, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of with a consistent quality. The Endea group of companies produces a wide range of clothes - a multipurpose base of ideal dresses, suits, blouses, trousers, skirts and other wardrobe items needed by a modern woman. Today it is a brand that keeps up with the times, designed for a self-sufficient audience, which is still ready to mix styles and trends and strives to be bright in all situations. When choosing a certain number of pieces or ENDEA total look, a woman looks stylish and elegant, harmoniously combining trend elements with classic solutions.
Considering the most important trends of each season, ENDEA design group creates seasonal collections, offering the consumers the concept of building a wardrobe that’s easy to mix-and-match.
SOLO by Endea capsules are a functional wardrobe and its variations for the modern city dweller. ENDEA SS 2019 collection - “MIX & MATCH” consists of capsules that are united not only by a common name, but also by the concept of connecting their components together.
The collection celebrates courage, femininity and the desire to be bright. This is a combination of the aesthetics of ENDEA brand, verified silhouettes and forms with fashionable use of exclusive prints, bold color - blocking, mix of materials and current accessories. A large brand today has changed the rules of the game in a fashionable market: a wearable, elegant, commercial collection needs a lively visual line reflecting the idea of the brand, and the consumer needs a set of tools for implementing the stylistic component of the perfect wardrobe for all occasions.
Today ENDEA company is bringing the idea that fashion is not just a set of things, it is a language of combinations of general tendencies on a specific person. That is why TM ENDEA presents the collection of SS 2019 in cooperation with the IVANOVA brand (a successful brand of women's clothing, a permanent participant in Fashion Weeks in Russia) on the catwalk of Moscow Fashion Week, attracting the designer of the brand, Yulia Ivanova, as a fashion stylist of the collection and show.